We can help you develop a brand that people love to buy into—and buy from.
What is a Brand Identity?
Brand identity is essentially your company’s reputation. It’s not what you tell people about yourself; it’s what people tell each other about you.
Brand identity is not one specific aspect of a business. It’s comprised of multiple factors, such as company values, communication style, product offerings, logos, color palettes, and more. All of these elements help portray your brand to the outside world. But the world’s perception of those factors ultimately becomes your brand identity.
Simply put, your brand is defined by a customer’s overall perception of your business.
Why Put Effort Into Building a Brand?
Your brand is essentially the face of your business. Without a face, you can’t stand out from the crowd. Companies need a brand to differentiate themselves in crowded markets.
Branding builds credibility and establishes trust between businesses and consumers. It’s what entices people to buy from you in the first place, and keeps them coming back for more in the future.
Your brand can even impact your pricing strategy. Consumers are willing to pay a premium for brands they trust. Starbucks is an excellent example of this.
Why are people willing to pay such high prices for a simple cup of coffee? Branding.
Whether you’re in Los Angeles, New York, Paris, or Rome, you know exactly what you’re getting when you walk into a Starbucks. You could get a bigger cup of coffee for a fraction of the cost at a petrol station or small local doughnut shop, but those places don’t have the same branding power as Starbucks.
Look at the Starbucks mission statement in the image above. “To inspire and nurture human spirit – one person, one cup and one neighborhood at a time.”
Starbucks isn’t selling coffee; they are selling a feeling—they are selling a brand.
WebTrendz is an agency with expertise in brand strategy, brand identity, and brand marketing.
We can help you deliver effective people-centered experiences, designed to meet your strategic business goals.
MAKE
YOUR
BRAND
COUNT
The Power of Branding and Your Logo Design
A brand must leverage the influence of its logo design as the logo plays a far more significant role than most people perceive it to be. A strong logo design can leave a subconscious impact on the customer’s mind.
The modern-day business is more inclined to the idea of introducing products and services that communicate with the audience on a personal and emotional level.
Brands achieve this level of communication by creating a meaningful logo design that represents what a brand stands for and shows its core values that communicate the right message within seconds instilling trust and that memorability factor.
It all starts with a strong Brand Strategy
The best brand strategy will give you more awareness, trust, loyalty, and advocacy for your products or services. This is the path you want your customers to move through EASILY.
Discover the purpose behind your brand
Every successful brand has a powerful purpose behind it.
And so should you.
It’s what you wake up every day loving to do for other people (and the world) through your product or service.
There are four questions you should ask yourself when defining a brand purpose:
- Why do you exist?
- What differentiates you?
- What problem do you solve?
- Why should people care?
You’ll use these ideas to inform the basis of your branding, through a tagline, slogans, value propositions, voice, messaging, stories, and more.
The Golden Circle Concept
Leadership expert Simon Sinek developed an impactful model called The Golden Circle (he’s also the author of Start With Why).
The Golden Circle concept can help in identifying the purpose behind anything in business or life, really.
The 3 Parts to The Golden Circle:
- What – the products or services you offer to your customers
- How – the things that differentiate you from the competition
- Why – the reason you are passionate and why you exist
People don’t buy what you do; they buy why you do it.
The goal is not to do business with everybody that needs what you have.
The goal is to do business with people who believe what you believe.
In fact, in the video below, you’ll see Sinek explains how to truly differentiate a brand when most of them fail.